Tracy Meehan provides strategic leadership for the company’s communications, brand, and municipal marketing initiatives. She oversees internal and external communications, media and public relations, branding, marketing and public education, and outreach and engagement with Waste Pro’s municipal and other public sector partners across the company’s footprint.
Tracy joined Waste Pro in 2014 in a role that focused on municipal marketing in Waste Pro’s West Coast of Florida market. She became Director of Communications in 2021 before being named to her current role.
With nearly 25 years of experience in marketing and communications, including roles in advertising, marketing strategy, and public relations as well as international marketing experience, Tracy has played a key role in strengthening Waste Pro’s reputation, supporting its regional teams, and advancing strategic growth across the company.
A Florida native and graduate of Florida State University, Tracy holds a bachelor’s degree in Multinational Business Operations with an emphasis in Marketing. Tracy has held various leadership roles with Keep Pinellas Beautiful, including the organization’s vice presidency and presidency. She was appointed by the Pinellas County Board of County Commissioners for four consecutive terms as its public sector representative for solid waste on the County’s Technical Management Committee (TMC). She is also a member of Recycle Florida Today and the Solid Waste Association of North America and a Waste360 40 Under 40 honoree. She was also a member of Waste Pro’s inaugural Leadership Initiative class.